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Once in a generation an athlete comes along who resets the definition of success and sets the bar higher for everyone who follows behind him. In the past few weeks, Jamie Vardy has emerged as one of these athletes after scoring 10 goals in 10 games as a striker for Leicester City. Prior to Vardy’s incredible performance, Leicester City was team not exactly known for its performance. In fact, it was swept under the rug by most as a team that was considered nothing out of the ordinary. This all changed with Vardy’s incredible goal streak. When interviewed to see what the strategies behind his record breaking performance was, Vardy responded with two things – studying his opponent’s weaknesses and CRYOtherapy.

Thought Cryotherapy was just for athletes and sports recovery? Think again! Hollywood celebrities are falling in love with Cryotherapy’s innovative treatment for its beneficial wellbeing and beauty results. Hollywood celebrities including Kate Moss, Jessica Alba, Demi Moore and Jennifer Aniston are flocking to their nearest Cryotherapy facilities to try out the treatment for themselves. While Cryotherapy has innumerable health benefits it’s beauty benefits are just as vast and is taking the beauty industry by storm!

Cryotherapy is a treatment which continues to rapidly gain popularity. Its emotional, physiological and cosmetic benefits have made it popular among professional athletes, celebrities and wellness-conscious individuals over the years. Although the practice of using the extreme cold as a treatment dates back to 2500 BC with the Ancient Romans, Greeks and Egyptians, cryotherapy is still going strong to this day.